Overall

William Hill is a great choice if you only bet on game lines, spreads, and totals for popular sports. If you’re looking for unique bets and prop bets for a variety of sports, look elsewhere.

Joey Shadeck | March 9th, 2020

Dislikes
  • Limited bets offered
  • Limited sports offered

Review Sections:

FeatureWilliam Hill
US Regulated Sportsbook (legal) Yes
Casino No
Poker No
Online Availability - New Jersey Yes
Online Availability - Pennsylvania Yes
Online Availability - Iowa Yes
Online Availability - Indiana No
Online Availability - Nevada Yes
Online Availability - West Virginia No

William Hill was founded all the way back in 1934 when gambling was illegal in Britain. Since then ownership has changed hands several times. Today William Hills is a publicly traded company with over £1.7 billion in revenue (2017). The betting powerhouse was a first-mover on betting in the US, serving Vegas residents for years, so it’s no surprise William Hill penetrated the New Jersey market once sports betting became legal.

Sports Offered

William Hill currently offers New Jersey residents ten different sports, which are shown below.

FeatureWilliam Hill
Total Sports Offered10
Aussie Rules (AFL) No
Baseball (MLB) Yes
Basketball (NBA) Yes
Basketball (NCAA) Yes
Boxing Yes
Cricket No
E-Sports No
Football (NFL) Yes
Football (NCAA) Yes
Golf (PGA) Yes
Hockey (NHL) Yes
Horse Racing No
MMA (UFC) Yes
Rugby (League) No
Rugby (Union) No
Soccer (EPL) Yes
Soccer (MLS) Yes
Tennis Yes

While this is a decent starting point, other US regulated sportsbooks such as 888sport and SugarHouse already offer more than 15. I imagine William Hill is taking a slow and steady approach to introduce new sports, but they’ll have to ramp up output to remain a valid competitor.

Bets Offered

Despite William Hill being a leader in the European markets, hardly any additional bets are available in their initial U.S. offering. There’s little reason to bet with William Hill unless you’re just looking for basic spread, moneyline, and total bets. The popular cash in my bet feature is offered in Europe, but not the US. Professional bettors will appreciate the unlimited betting limits imposed by William Hill.

  • Category Rank: (Leaders: SugarHouse, 888sport, DraftKings)
  • Benefits: William Hill offers most basic bets, as well as unlimited betting limits.
  • Considerations: Hardly any additional bets and props are offered. Offshore and US competitors are offering 100+ bets on each game, while William Hill only offers a handful or tow. Minimum bet amount ($2) is higher than most other sportsbooks ($1).

Bets Offered NFL
Bets offered for football in January.

The table below displays featured bet types at William Hill.

Bet Type or Feature Availability
Moneyline Yes
Spread Yes
Total Yes
Parlay Yes
Player & Team Props Very Limited
Cash Out Feature No

Odds

The odds data below was gathered over the course of several months and contained over 10,000 data points. Data from 21 total sportsbooks were collected for NBA, Soccer, and NHL games, 17 for NFL games, 18 for NCAA games, and 16 for MLB games.

FeatureWilliam Hill
NFL Moneyline 5th
NBA Moneyline 2nd
NCAAF Moneyline 15th
Soccer Moneyline 5th
MLB Moneyline 7th
NHL Moneyline 6th
NHL Spread 1st
MLB Spread 1st
NBA SpreadAverage spread odds are -110 per side
NCAAF SpreadAverage spread odds are -110 per side
NFL SpreadAverage spread odds are -110 per side

Banking Options and Fees

For deposits William Hill accepts credit/debit cards (Visa and MasterCard), ACH (eCheck), cash deposits at two New Jersey locations and the William Hill Prepaid Card. Deposits require a $20 minimum. Credit/debit card maximums are $1,000.

FeatureWilliam Hill
Total Deposit Methods4
No Debit/Credit Card Deposit Fees Yes
Deposit Min/Max - Debit/Credit Card$20/$1,000

Withdrawals can be made through the William Hill Prepaid Card, as well as their retail locations. There are no withdrawal fees or minimum monthly fees for the William Hill Prepaid Card.

These banking options are poor compared to other US regulated sportsbooks, but still outmatch almost all offshore sportsbooks. The William Hill Prepaid Card can be used to make purchases everywhere Discover cards are accepted, as well as ATM withdrawals. While the card is a cool idea, it doesn’t offer special promotions or incentives. With limited withdrawal options, the card becomes more of a nuisance for potential would be customers.

FeatureWilliam Hill
Total Withdrawal Methods2
Check Payout Speed is < 10 days No
No Withdrawal Fees - Check No
Withdrawal Min/Max - Check-1

Live Betting

William Hill offers an above-average live betting menu. There are only a handful of live bets to choose from, which is fine for most bettors who just want to access live moneyline bets. William Hill does provide users with a live match tracker that follows the action in real-time. The tracker will display the position of the ball in soccer games or keep track of a batting count in baseball games.


Feature Status
Live Match Tracker No
Average live bets (in addition to straight bets) <10
Total live sports offered 10

Live Betting Soccer
Live Betting Soccer

Mobile Betting

While the app could improve the number of clicks a user must go through to get to certain pages, overall it is a sound offering.

Mobile Betting
Mobile betting view.

Customer Support

William Hill offers 24/7 live chat, email, and phone support. The support is quick, and I often waited less than thirty seconds before being greeted by an agent. There were a couple of times when the agent was unsure of the terminology I was using but eventually helped to close out my ticket.

Education

William Hill offers high-quality education, with a 19-page guide leading the charge. This guide covers definitions of terminology, examples of popular betting types, and what types of bets are offered for each sport. They also offer a first-time user guide that helps navigate through the website and place wagers.

  • Benefits: William Hill delivers a comprehensive guide that covers anything first-time betttors might be questioning.
  • Considerations: Navigating to the education takes twice as many clicks as it should.

Educational Guide
William Hill offers an excellent educational guide.

Reputation

William Hill is one of the most reputable gambling brands in the world, evident of operating internationally for decades. The only remnants of disciplinary history I was able to find related to accepting money that was linked to criminal activity, as well as not placing restrictions on an individual gambler who had an addiction. William Hill is incredibly reputable, and bettors should feel safe wagering their money with the company.

Other Notes

Promotions - William Hill currently offers the following two promotions to first-time bettors.


Bonus Name Description Notes Rollover
WH50 Bet $50 to get $50 in free cash. -Only available to first-time customers. Upon registering, patrons have sixty (60) days to make qualifying wagers to earn promotional bonus.
Gravy Deposit $100 to get $100 in free cash Only available to first-time customers. Upon registering, patrons have sixty (60) days to make qualifying wagers to earn promotional bonus.

Final Thoughts

William Hill, Caesars, and MGM are three big names that appear to be taking a conservative route with the variety of sports and bets they offer to online customers. Perhaps they want to get their brand started in the United States while focusing on the variety at a later point in time.

The framework for the sportsbook is robust, providing top-tier education, decent odds, and a quality mobile app and customer support system. William Hill is a great choice if you only like placing total, spread, and moneyline bets. Bettors who want more variety are better elsewhere.

Methodology

For the BettingBuck.com annual best online sportsbooks review published in 2020, a total of 2,300 data points were collected over six months and used to score sportsbooks. Additionally, odds data was collected for each sportsbook on over 1,400 bets to give each sportsbook a comparative odds ranking.



Learn more about how we test.


Joey Shadeck

About the author: Joey Shadeck is a research analyst for BettingBuck.com. He has been a sports fan all his life, football and basketball being his two favorites to watch. Joey remembers betting his mom that the Green Bay Packers would beat the Detroit Lions as early as elementary school. He has 5 years of online betting experience with hundreds of bets placed during that time.

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